Flour, yeast, and mixes

Find out more

Discover Francine

Who is Francine?

Strong brand equity with key values

*Source: IRI, market share in value, MAT P10/15 – Total Hyper/Supermarket ** Overall brand awareness, Source: TNS Sofrès 2012

The Francine range

Thanks to its unequalled know-how and in line with the home cooking trend, Francine can offer consumers a wide range of products for all kinds of creative sweet or savoury recipes. Several products are in the Top 10 of key products on the market.

Several products are in the Top 10 of key products on the market.

*** Flour made with 100 % French wheat except organic and buckwheat **** Source Kantar 1T/2015 - Assortment Optimizer

Why choose Francine?

To grow your grocery sales with a leading brand



In 2015, Francine had more good ideas for the kitchen, meeting strong expectations in three areas: cleanliness, convenience, and pleasure.

  • A major innovation for the category : the resealable Francine flour bag
  • The 500 g wheat flour bag meets the needs of certain consumer segments
  • Burger and Maize Tortilla mixes help consumers innovate in their kitchen every day
  • Coloured yeast to add a touch of creativity to your baking.

A varied promotional plan

  • In-store and digital campaigns, to recruit consumers and drive sales in the category.
  • Francine is behind the multi-brand 'Crêpes en Fête' promotional event, which strongly develops sales of flour and pancake mixes around Pancake day.


  • A website : www.francine.com. More than 1.8 million visitors per year!
  • An active Facebook page with an involved fan base
  • A multimedia plan, with TV and Internet, to strengthen the link between the brand and its consumers
Find out more

Find out more about Francine


By phone on +33 (0)1 49 59 77 40
Monday to Friday, from 8 a.m to 5:30 p.m
and also
Complete the form and you will be contacted by one of our teams very soon
You are :