Flour, yeast, and mixesFind out more
Who is Francine?
Strong brand equity with key values
Superior qualitySelected ingredients and milling know-how.
Trust in the brandBaking expertise, credibility, and legitimacy in cookery.
ConvenienceEasy to use and guaranteed success.
The Francine range
Thanks to its unequalled know-how and in line with the home cooking trend, Francine can offer consumers a wide range of products for all kinds of creative sweet or savoury recipes. Several products are in the Top 10 of key products on the market.
Several products are in the Top 10 of key products on the market.
Flour made from 100 % French wheat*** suitable for all recipes and all uses, for delicious cooking every day.
Two key products:
Francine's 'Farine de Blé' and 'Fluide Originale' wheat flours.
The second and third biggest contributors of turnover
to the flour category****
Francine also has three products available in boxes, a practical and resealable packaging format that is unique on the market.
A range of nine sweet and savoury mixes
that are simple and easy to use.
Cookery classics :
Pancakes, pizza, choux pastry, burger buns, and more. These products are perfect for consumers who are pushed for time or who need a hand in the kitchen.
A wide range of bread flours
with or without yeast, to make appetising bread and delicious brioche at home.
Francine was the first to launch a range of bread flour in France
Francine remains the leading brand
with 53.5% market share.
Two instant baking yeasts,
for bread and brioche that rises perfectly, with no resting time!
A 2-in-1 product, with just the right amount of colour for more creative baking!
*** Flour made with 100 % French wheat except organic and buckwheat **** Source Kantar 1T/2015 - Assortment Optimizer
Why choose Francine?
To grow your grocery sales with a leading brand
In 2015, Francine had more good ideas for the kitchen, meeting strong expectations in three areas: cleanliness, convenience, and pleasure.
- A major innovation for the category : the resealable Francine flour bag
- The 500 g wheat flour bag meets the needs of certain consumer segments
- Burger and Maize Tortilla mixes help consumers innovate in their kitchen every day
- Coloured yeast to add a touch of creativity to your baking.
A varied promotional plan
- In-store and digital campaigns, to recruit consumers and drive sales in the category.
- Francine is behind the multi-brand 'Crêpes en Fête' promotional event, which strongly develops sales of flour and pancake mixes around Pancake day.
- A website : www.francine.com. More than 1.8 million visitors per year!
- An active Facebook page with an involved fan base
- A multimedia plan, with TV and Internet, to strengthen the link between the brand and its consumers
Find out more about Francine
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